Motivating myself to do it is always hard, but then actually doing it well has taken trial and error. What do I mean? In general, we like tidy and not gross, and I'm not too picky on a day to day basis - what I am very picky about what I use to clean. I'm totally brand-loyal once I find something I like, and it's taken me three and a half years of marriage to figure out what I like to use when cleaning our clothes.
When we were first married, I went to the laundromat (out of necessity). Then, we had a washer/dryer in the basement of the house we lived in during B's internship. Then a full washer/dryer in the kitchen of our studio (aka extra counter space). Now a washer/dryer in a closet off the bathroom - and the washer needs to hook up to the bathroom sink to clean. Okay, so I've figure out the machinery...mostly.
But I wasn't sure WHAT to use to clean, and what actually worked. I've tried a lot of stuff - everything unscented (I'm highly allergic to artifical scents) and still I wasn't really satisfied (too much filler = more waste, extra ingredients I didn't like going into the water supply, didn't work well for what it was, etc).
So after much trial and error and reading and experimenting, I think I've finally figured out what to use when cleaning our clothes. And I'm telling you all because if you've been a tormeted laundry-cleaner, perhaps this can help you.
So - I wash our clothes in Charlie's Soap Powder. It smells like clean, and doesn't make me sneeze. I bought it for cloth diapers and now use it on everything. I use BioKleen Bac-Out for stain removal (on all stains really - clothes, carpet, etc - it's great) and for the time being, OxiClean Free oxygen bleach for soaking really bad stains. I also use a downy ball filled with vinegar for a softener...no more dryer sheets (you can also just pour in vinegar during the rinse cycle, but I tend to forget this step once I've got it going).
Finally, I decided to stop using our dryer for most clothes drying. It doesn't have a heat setting - just a timer and on/off. I feel like it's set on SuperNova Heat...I dried some of Bobby's nicer shirts in there, and they all shrunk. (See? Not good at laundry). So once I realized I was hanging all our pants and shirts on hangers after washing a load of laundry, I bought a new drying rack. It takes up a huge piece of real estate (unfolded), but fits over a load easily. I'm really liking using it. No more unfortunately short sleeves and pantlegs. And that, my friends, is a good thing.